I’m currently a creative director at 72andSunny with previous professional stopovers including Leo Burnett, FCB, and Cramer-Krasselt.

Mostly recently, I’ve been leading creative for the NFL, with three consecutive top 5 finishes in the Super Bowl AdMeter and a Sports Emmy for our “Somebody” work.

Before that, I helped create The Lost Class for Change the Ref. It won a Titanium Lion, 2 Black Pencils and an Emmy nomination. Most importantly, it helped elevate the conversation about our desperate need for gun reform in America. Thankfully I wasn’t sued.

Some other highlights include; making the Internet believe the NFL was scripted, helping to develop an all-naked hiking trail system, bringing the ultimate fan casting to life with Timothee Chalamet as Edgar Scissorhands for Cadillac, and forcing Jimmy Fallon to workout with John Cena, for Michelob ULTRA, which was called “the greatest commercial ever made” by Good Housekeeping. So shout out to all the housekeepers out there.

I was named to Adweek’s Creative 100 list and ranked #1 on the top creative directors of the year list for D&AD and The One Show and #6 for Cannes in 2023.

Most significantly, I’m credited as an expert stick thrower according to my dog @ParsonVizsla.

Hit me up at turnier.matthew@gmail.com to chat.